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Everything about launching on HATCH, in plain words.

How it works

  1. Connect a wallet (Phantom, Solflare, Backpack) and sign in with a free message signature.
  2. Fill in a name, a ticker and an image. James checks the image first.
  3. Approve once in your wallet. Your coin is created on pump.fun with HATCH's fee sharing set up, and it appears as an egg in the incubator.
  4. When its market cap holds at or above $10.000 for ten minutes straight, the egg hatches and the team clocks in. If it drops below, the team takes a break; the mini site stays up.
  5. Once hatched, the team makes memes, captions, X posts and a mini website at /{ticker}, and celebrates milestones.

Fees

0.3% of every trade goes to the creator fee: 0.21% to HATCH, 0.09% to you.

Launching has no HATCH fee. pump.fun's own fees apply as usual. The fee split is written on chain at launch and can never be changed afterwards.

Every 15 minutes the vault collects fees, uses most of them to buy back and burn $HATCH, and sends the rest to the costs wallet that pays for AI and servers. Every transaction is listed on the flywheel page. $HATCH holders receive no revenue share, airdrops or dividends; value accrual is buyback and burn only.

The AI team

  • Zoe writes your coin's brief and watches trends.
  • Leo draws memes in your art style or in our clay style.
  • Mia writes captions and posts to X. You can edit or cancel each post during a 10-minute window.
  • James checks every image and caption. Rejected content is never posted.
  • Brian builds and refreshes your coin's mini site.

No X account connected? Approved memes wait on your coin page for you to copy and download. Content is AI-generated; we suggest saying so in your X bio.

Rules

  • No copyrighted characters, brand mascots or logos.
  • No real, identifiable people.
  • No sexual content, gore, violence or hate symbols.
  • No price talk or promises of profit. The team sells the joke, never the chart.
  • Up to 3 launches per wallet per 24 hours.

Safety

  • Platform wallets never buy or sell launched coins. They only collect fees, swap fee proceeds, buy and burn $HATCH, and pay costs.
  • We never ask for your seed phrase or private key, and we never DM first.
  • Anyone can report a coin or a meme from its page; reports are reviewed by an admin.
  • Memecoins are risky and mostly go to zero. Only use money you can afford to lose. Nothing here is financial advice.

FAQ

Do I pay for the team?
No. The vault's share of trading fees pays for it.
Can I change the fee split later?
No. pump.fun locks fee sharing after the first setup.
Why didn't the team post today?
The team only works while the coin stays hatched, and each coin has a daily AI budget based on the fees it generates. When the budget runs low, posting slows down, then resumes the next day.
What happens if James rejects a meme?
Leo tries one new idea. If that is rejected too, the cycle is skipped.